How could we position Oklahoma’s CareerTech technical school system as an invaluable economic asset among the state’s key community and business leaders?
At a time when Oklahoma was facing a significant budget shortfall, we needed to raise the system’s brand awareness and esteem among leaders who would be looking for ways to reallocate funding.
After extensive statewide brand planning for this exceptionally successful system, we recognized its power as the state’s economic engine. CareerTech trains Oklahomans for skilled careers, producing a viable workforce for Oklahoma companies and giving its students a solid path to a better life.
We called that “powering Oklahoma’s economy.” That was the engine that drove our highly targeted educational campaign to reach leaders.
We successfully raised the brand profile and esteem of this remarkable school system among key community and business leaders across the state, reminding all Oklahomans of the value of this important educational resource. CareerTech’s funding stayed fully intact during that crisis, still powering Oklahoma’s economy today.
Curious about what we can do for you?