Martin County needed to stand out among its high-rise neighbors in southeast Florida. Could we help attract overnight visitors to this quiet, pristine beachside retreat, even during the hot summer months?
In Martin County, 25% of the land is fiercely protected as parks, preserves, and natural beaches; no building is more than four stories tall. Life moves at a slower pace than in nearby cities, and that’s where we focused the brand strategy, to reflect on the promise of this naturally quaint haven where they don’t rake the beaches and time isn’t the only thing preserved.
Since we started working with Martin County in 2015, tax revenue has increased by 60%. As the county’s agency of record, we’ve helped them navigate good times and bad, including a recovery campaign dubbed “Like a Local,” which ran during the red tide algae bloom in 2018, and a “Moments of Escape” campaign, which ran during the COVID-19 crisis of 2020.
Recently, Martin County won two top Henry trophies in Visit Florida’s prestigious Flagler Awards, which recognizes outstanding Florida tourism marketing, the 2022 PR Daily Content Marketing Awards for the Martin Memories campaign, and two gold Stevie® Awards for marketing campaign of the year in the travel, tourism, and destination space.
Curious about what we can do for you?