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Home / Podcast

Giant Stories Podcast

A podcast presented by Medium Giant

While the tools we have at our disposal to create and share stories have never been broader and more varied, the fundamentals of great storytelling remain as transcendent as ever.

Despite the headwinds our industry faces, clients and brands will always covet companies that remain steadfast — with a steady eye on culture, an understanding of the business dynamics at hand, and a commitment to the fundamentals of what makes a great story.

Join us for compelling conversations with some of today’s most influential and relevant storytellers. You’ll be inspired by their journey and learn how the power of story has transformed their brands, their companies, and their careers.

Explore episodes below or listen on your favorite streaming platform:

  • Spotify
  • Apple Podcasts
  • Pandora
  • iHeartRadio
  • Amazon Music
  • YouTube

 

Episode 15

Storytelling that Sells and Serves — with Natalie Yancy

Episode highlights include:

  • How tangible storytelling sparks action and why many brands refuse to leave print behind
  • Understanding the difference between branded content, sponsored stories, and newsroom content
  • Why brand narratives are more than a sales pitch — they’re a path to trust
  • How AI is transforming prospecting, personalization, and sales development
  • The impact of cause marketing with lessons from brands like Coca-Cola, Baylor Scott & White, and Toyota

Episode 14

Signs, Strategy, and Storytelling: Inside Tire Discounters’ Unique Brand Voice — with Crissy Niese

Episode highlights include:

  • The origins of Tire Discounters and its family-owned ethos
  • Why storytelling is the foundation of Tire Discounters’ brand strategy
  • The surprising power of humor and humanity in a traditionally “unsexy” industry
  • Creating brand equity through cheeky signage, radio jingles, and character-driven ads

Episode 13

Built by Locals, Made for the World: The Heart Behind the Dallas Rebrand — With Jennifer Walker

Episode highlights include:

  • How Visit Dallas uses storytelling to challenge stereotypes and spotlight surprising talent — from scientists to chefs
  • The power of launching a local-first brand campaign to ignite pride and ensure adoption citywide
  • What success looks like in the years to come

Episode 12

Helmets Off: How the NFL is Winning with Global Storytelling — With Marissa Solis

Episode highlights include:

  • What it’s like leading brand and consumer marketing for the NFL — and how data-driven fan journeys are used to craft stories that resonate across age groups, cultural backgrounds, and motivations
  • From The Simpsons to Joe Burrow at Paris Fashion Week, the NFL is leaning into bold, unexpected collaborations to stay relevant across generations
  • What today’s audiences truly want from brands: authenticity, purpose, and emotional connection

Episode 11

Bringing the FIFA World Cup to North Texas — With Monica Paul

Episode highlights include:

  • How North Texas positioned itself as a prime location for the event — and what makes its sports culture unique
  • A sneak peek into the plans for FIFA World Cup fan festivals, concerts, and immersive experiences
  • How major sporting events leave a lasting legacy in the community and why Dallas is already thinking ahead to a future Women’s World Cup bid

Episode 10

Defining the Storytelling Edge — With Medium Giant’s Shawn Kruggel and Lizzy Bakhaus

Episode highlights include:

  • What makes a brand story compelling, and why authenticity is key
  • When to embrace AI and when human insight matters most
  • Reach vs. resonance: How brands can balance data-driven tactics with emotional connection
  • Emerging trends in brand ecosystems, influencer marketing, and strategic consulting

Episode 9

From Convenience to Pop Culture: How 7-Eleven Tells Its Story — With Marissa Jarratt

Episode highlights include:

  • Why “conflict” is so important to brand storytelling — and how 7-Eleven activates the brand’s conflict of amusing vs. essential
  • How launching a Slurpee into space showcased just one way 7-Eleven contextualizes its marketing to its audiences
  • Three ways that 7-Eleven is navigating Generative AI

Episode 8

The Real Deal: Why Authentic Storytelling Matters for Brands — With Paige Guzman

Episode highlights include:

  • How to appeal to consumers emotionally and deliver content that makes an impact
  • Why brands birthed in boardrooms can be more challenging to build stories around
  • The challenges of finding influencers who have a meaningful connection with the brand
  • Her predictions for how storytelling will evolve over the next five years

Episode 7

How 105 Moons Sparked the Importance of Every Individual’s Story and Truth in Leadership — With Jackie Insinger

Episode highlights include:

  • Why having a rich diversity of perspectives can influence better decision-making, greater innovation, and bigger outputs
  • The critical impact of psychological safety — and why courage is necessary for innovation, growth, and success
  • What “Ted Lasso leadership” can show us about the intersection of transparency, authenticity, and positivity

Episode 6

From Pizza Coupons to PCs: How Insights Drive Stories — With Lance Hill

Episode highlights include:

  • How building content around tater tots and milkshakes laid an early foundation for Lance’s career journey
  • Why it takes art and science to fuel storytelling
  • Why playing it safe is clamping down on creativity
  • The role of technology in our current world and how it has changed how we work — and create content

Episode 5

From The Gap to Bay Club: Why It’s Important to “Keep it Real” — With Tracy Cioffi

Episode highlights include:

  • How her time at The Gap, Sur la Table, and more shaped her perception of brand story — and its importance
  • How she “keeps it real” at Bay Club
  • Bay Club’s unique approach to connecting with members of all ages — and what other brands can learn from it
  • How she sees storytelling evolving — why she actually hopes it slows down

Episode 4

Building Real Stories From the Ground Up — With Joan Cetera

Episode highlights include:

  • How she parlayed her experience from highly palatable food at Frito-Lay to heavy-duty machinery at Caterpillar
  • How Caterpillar’s brand story has built a name for itself in our culture — right down to actor Ryan Gosling’s cap in The Fall Guy
  • Why it’s important to get employees excited about their company’s story — and how to do it

Episode 3

How a Newsroom Thinks About Storytelling — With Katrice Hardy

Episode highlights include:

  • How the multifaceted nature of storytelling formats can be used to meet people where they are
  • The surprising correlation between journalism and advertising when it comes to storytelling
  • Why it’s so important to bring light to stories that would otherwise go untold
  • How journalistic storytelling is going to evolve over the next decade

Episode 2

Elevating the Stories of Black Creators — With Justin Adu

Episode highlights include:

  • The impact of a people-first approach and how it can bring underrepresented stories to life
  • Why having diverse voices across every storytelling platform is important
  • The elements that make for an attention-grabbing, authentic brand story
  • Why outside-the-box thinking and taking risks are worth it
  • How agency collaboration — in and out of the office — is a game changer

Episode 1

The Magic of Turning Wishes Into Stories — With Kim Elenez

Episode highlights include:

  • Why authenticity is fundamental to a brand story that has staying power
  • Her “bite, snack, meal” approach to storytelling
  • How micro moments and unthinkable realities can create extraordinary stories
  • Her perspective for breaking through the clutter and noise

Giant Stories is a production of Medium Giant and our parent company, the DallasNews Corporation.

Interested in learning more about how your brand’s story can be better told and sold? Fill out our contact form or send an email to hello@belo21stg.wpengine.com.