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Giant Stories

A podcast presented by Medium Giant

While the tools we have at our disposal to create and share stories have never been more broad and varied, the fundamentals of great storytelling remain as transcendent as ever.

Despite the headwinds our industry faces, clients and brands will always covet companies that remain steadfast — with a steady eye on culture, an understanding of the business dynamics at hand, and a commitment to the fundamentals of what makes a great story.

Join us for compelling conversations with some of today’s most influential and relevant storytellers. You’ll be inspired by their journey and learn how the power of story has transformed their brands, their companies, and their careers.

Explore episodes below or listen on your favorite streaming platform:

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Episode 2: Elevating the Stories of Black Creators — with Justin Adu

In this episode, Justin sits down with John Kiker, president of Medium Giant, to share:

The impact of a people-first approach and how it can bring underrepresented stories to life
Why having diverse voices across every storytelling platform is important
The elements that make for an attention-grabbing, authentic brand story
Why outside-the-box thinking and taking risks is worth it
How agency collaboration — in and out of the office — is a game changer

Episode 1: The Magic of Turning Wishes Into Stories – with Kim Elenez

In this episode, Kim sits down with John Kiker, president of Medium Giant, to share:

Why authenticity is fundamental to a brand story that has staying power
Her “bite, snack, meal” approach to storytelling
How micro moments and unthinkable realities can create extraordinary stories
Her perspective for breaking through the clutter and noise
Powerful takeaways from wishes granted

Giant Stories is a production of Medium Giant and our parent company, the Dallas News Corporation.

Interested in learning more about how your brand’s story can be better told and sold? Fill out our contact form or send an email to hello@mediumgiant.co.