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We are deeply satisfied when a client says, “You’ve made a real difference in our business.” But that’s not the only reason we get out of bed in the morning.
As a company, we’re on a mission to make communities stronger and more prosperous — in part through our work with cities, counties, and institutions of higher learning across the country, but also by acting as a revenue engine for local journalism.
As individuals, we have disparate, impassioned perspectives, so we thrive on spirited debate. Sometimes, it’s a little uncomfortable. We might make your palms sweat. But out of discomfort come breakthrough ideas.
Medium Giant is the strategic, innovative extension of the longest operating business in Texas, which has shifted the paradigm of media centricity to expanded marketing services.
That expansion included investing in and acquiring digital and experiential marketing solutions that bolstered the ability to drive positive change for clients’ businesses. In 2019, the acquisition of a Tulsa-based creative firm completed our transformation into a full-service marketing agency.
In 2021, we revealed our new brand and name — Medium Giant — that celebrates our history and our future. “Medium” refers to the means, the mode, and the message by which we help brands deepen connections. It is the lifeblood of our organization. “Giant” references the giant mindset that keeps us focused on accelerated business growth for our clients.
Today, we are made up of more than 160 rebellious explorers, collaborative challengers, and people-first futurists, with offices in Dallas and Tulsa and clients nationwide.
Who We Are as People
To continually challenge the status quo, we have built a culture of curious professionals with these traits.
Prescriptive approaches bore us; “we’ve always done it this way” are dirty words. We look for compelling options hidden beneath the surface, in the numbers, and on the streets to connect with people and inspire them to action. And we don’t mind breaking rules because good enough isn’t really.
Together is how we do things. We embrace failure, encourage debate, and question everything in pursuit of success. There is never just one of us or only one way because that means avenues were left unexplored. When we hold each other to the flame, we ignite game-changing ideas.
The now is never enough. We strive for insight-rich solutions with staying power. But even though we love the living we make, this is not our only life. We are sons and daughters, fathers and mothers, friends and individuals first. We work hard to burn bright, not out.
Prescriptive approaches bore us; “we’ve always done it this way” are dirty words. We look for compelling options hidden beneath the surface, in the numbers, and on the streets to connect with people and inspire them to action. And we don’t mind breaking rules because good enough isn’t really.
Together is how we do things. We embrace failure, encourage debate, and question everything in pursuit of success. There is never just one of us or only one way because that means avenues were left unexplored. When we hold each other to the flame, we ignite game-changing ideas.
The now is never enough. We strive for insight-rich solutions with staying power. But even though we love the living we make, this is not our only life. We are sons and daughters, fathers and mothers, friends and individuals first. We work hard to burn bright, not out.
Why We’re Committed to Diversity, Equity + Inclusion
Companies grow when they foster innovation, and that happens only when there are different perspectives at the table. We seek to understand our employees’ varied backgrounds; ensure they are heard, appreciated, and respected; and remove barriers to their success.
Under the leadership of Leona Allen Ford, our Diversity, Equity + Inclusion (DE+I) Council comprises an inclusive set of representatives from across our companies: Medium Giant, The Dallas Morning News, Al Día, and Distribion. It’s intended to be a conduit and a feedback channel between employees and top leadership. In other words, the council’s job is to advocate on behalf of every employee and push our leaders toward progress.
But we know DE+I is not a job for one person or one council. Everyone plays a part.
All of our people stand by — and live by — these values.
Curiosity
Question everything.
Complacency is our enemy. We never settle. We dig deeper, investigate further, and live for the thrill of getting it “right.”
Partnership
Accomplish more together.
Collaboration is vital to our clients’ success and to ours. We break down silos to lift up each other and the businesses in our care. The work sings when it comes from many voices.
Intelligence
Learn constantly.
Intelligence informs every decision we make. We have the data to guide us, the freedom to explore, and the experience to trust our gut. It’s measured, meticulous, and magical.
Purpose
Act with intention.
Our purpose is to support our clients in pursuit of theirs — in business and community. We are humans first and marketers second. Empathy drives what we do and how we do it.
Imagination
Explore new paths.
Creativity is not contained to a single department. It can — and does — come from anywhere. We dare to dream and determine how to make it a reality.
Positivity
Aim high.
Up is the only way to go. And we’re not just talking about sales and profits. We change hearts and minds in addition to bottom lines.