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About

Storytelling is our calling.

Storytelling is the most powerful tool we have as brand stewards.

It’s how we create experiences that forge connections and change perceptions to drive behavior and accelerate brand growth. We are a company steeped in a proud 180-year history of award-winning storytelling.

The beauty in today’s world of endless channels and platforms is that our story canvas has never been more ripe with the opportunity to tell stories in more creative, informed, and engaging ways. Your brand’s story could be a video. A logo. A retail experience. An email. A website. A post. A search campaign. Or all of these. Our magic lies across a deep pool of creative and marketing disciplines to be able to harness the power of data, creative thinking, and channel expertise to bring stories to life in a way no other agency can.

We take that storytelling sensibility and apply marketing and business savvy.

The result? We create what we call Storied Connections — these are experiences that invite the consumer into the brand’s narrative and the brand into the consumer’s narrative. In these experiences, where the consumer is the hero, transformational action and loyalty occur.

Your story, well told.

Medium Giant at a Glance

curious professionals
of clients surveyed would recommend us
out of top 25 clients retained
years in business
cups of coffee consumed per week
Medium Giant of an agency

The Kudos We’ve Received

2022 MarCom Platinum Award
2022 MarCom Gold Award
Telly Awards
Art Directors Club of Tulsa's Graphex Award
2022 MarCom Platinum Award
2022 MarCom Gold Award
Telly Awards
Art Directors Club of Tulsa's Graphex Award

Interested in our culture?

Are offices still a thing?

Want to know how we think?

Our Leadership

These may be the folks at the top of the org chart, but leadership doesn’t hinge on a job title. We believe leaders sit in all ranks, and we try hard to cultivate that in everyone.

Medium Giant President John Kiker

John Kiker

President + People-First Futurist

John Kiker is a multifaceted advertising and commerce marketing executive who focuses on developing talent, fostering culture, and growing business. He’s a proven leader, a trusted partner, a passionate teacher, and an unconventional thinker.

Medium Giant Chief Growth Officer Billy Kulkin

Billy Kulkin

Chief Growth Officer + People-First Futurist

Billy has built several enterprises in his professional life, from an interactive department at a multimedia giant in the early 2000s to a multitalented creative agency. He brings his expertise in business, strategy, and technology to the office every day. And when he gets fired up, well, stand back because good things are going to happen for our clients and our company.

Medium Giant Chief Strategy Officer Cody Bailey

Cody Bailey

Chief Strategy Officer + Collaborative Challenger

Cody brings two decades of digital, social, and marketing experience to Medium Giant. Along the way, he’s rolled out digital products for newspapers; optimized digital for local TV stations; consulted for brands such as ABC, NBC Sports, Fox Sports, USA Today, and FedEx Office; and cast his vote for the Heisman Trophy. We can’t tell you who got Cody’s vote, but he, like Cody, went to TCU. Go Frogs.

Natalie Yancy

Chief Sales Officer + Collaborative Challenger

Natalie steers business development efforts for owned media and marketing services at Medium Giant. She is a results focused leader, with a collaborative challenger mindset and thrives in forming new partnerships. She’s held several change agent leadership roles in her career, and knows how to light a match in a stagnated performance. Natalie’s leadership and media sales expertise spans across 25+ years. Her experience includes leading business development at the Dallas Business Journal and publisher rep firms, at one time representing 45+ publishers/websites to drive sales across their portfolios and properties.

Medium Giant Vice President of Integrated Media Paula Serafino

Paula Serafino

VP, Integrated Media + Collaborative Challenger

Paula has been innovating in the media space for more than two decades. She started her career at a direct response agency, so ROI is in her DNA. Her approach to media is deeply rooted in data and research to drive positive business outcomes. She relentlessly pushes for relevancy, staying ahead of trends and adopting emerging technology wherever possible. Paula’s vast work spans a variety of awareness and acquisition strategies across more than 30 B2C and B2B categories. At Medium Giant, she leads a team of integrated media strategists, digital analysts, and subject matter experts.

Medium Giant Vice President of Creative Strategy Shawn Kruggel

Shawn Kruggel

Executive Creative Director + Rebellious Explorer

Shawn has an infectious enthusiasm for building campaigns that are rooted in human emotion. A native Tulsan, Shawn spent eight years in Chicago working on award-winning brand campaigns for some of the world’s largest companies, including Heinz, Corona, Philip Morris, and Hallmark. By always striving to better understand people, their interests, and behavioral drivers, he’s able to create brand strategies that bring a great story to life.

Milan Evans

VP of Financial Operations + People-First Futurist

With over 20 years of experience in the information technology, advertising, and marketing services industry, Milan has a proven track record of delivering strategic financial operations and planning, revenue recognition, cash flow forecasting, payroll, and variance analysis. He is a skilled and collaborative finance leader, who works with the executive team and cross-functional partners to provide financial insights, guidance, and solutions that drive positive change and results.

What’s your story?