About

John Kiker is a multifaceted advertising and commerce marketing executive who focuses on developing talent, fostering culture, and growing business. He’s a proven leader, a trusted partner, a passionate teacher, and an unconventional thinker.

Cody brings two decades of digital, social, and marketing experience to Medium Giant. Along the way, he’s rolled out digital products for newspapers; optimized digital for local TV stations; consulted for brands such as ABC, NBC Sports, Fox Sports, USA Today, and FedEx Office; and cast his vote for the Heisman Trophy. We can’t tell you who got Cody’s vote, but he, like Cody, went to TCU. Go Frogs.

Natalie steers business development efforts for owned media and marketing services at Medium Giant. She is a results-focused leader, with a collaborative challenger mindset and thrives in forming new partnerships. She’s held several change agent leadership roles in her career, and knows how to light a match in a stagnated performance. Natalie’s leadership and media sales expertise spans across 25-plus years. Her experience includes leading business development at the Dallas Business Journal and publisher rep firms, at one time representing 45-plus publishers/websites to drive sales across their portfolios and properties.

Paula has been innovating in the media space for more than two decades. She started her career at a direct response agency, so ROI is in her DNA. Her approach to media is deeply rooted in data and research to drive positive business outcomes. She relentlessly pushes for relevancy, staying ahead of trends and adopting emerging technology wherever possible. Paula’s vast work spans a variety of awareness and acquisition strategies across more than 30 B2C and B2B categories. At Medium Giant, she leads a team of integrated media strategists, digital analysts, and subject matter experts.

Shawn has an infectious enthusiasm for building campaigns that are rooted in human emotion. A native Tulsan, Shawn spent eight years in Chicago working on award-winning brand campaigns for some of the world’s largest companies, including Heinz, Corona, Philip Morris, and Hallmark. By always striving to better understand people, their interests, and behavioral drivers, he’s able to create brand strategies that bring a great story to life.

With over 20 years of experience in the information technology, advertising, and marketing services industry, Milan has a proven track record of delivering strategic financial operations and planning, revenue recognition, cash flow forecasting, payroll, and variance analysis. He is a skilled and collaborative finance leader, who works with the executive team and cross-functional partners to provide financial insights, guidance, and solutions that drive positive change and results.

Lizzy has 15 years of experience building brands from CPG to B2B, leveraging consumer insights to define market positioning, develop product and service strategies, build messaging frameworks and inform tactic-based digital executions. Having completed research moderator training, Lizzy is experienced in both leading and sourcing consumer studies, as well as analyzing messaging performance and creative resonance across a range of attribute trackers. Before joining Medium Giant, she served as agency director at the in-house agency of DISH, Sling, and Boost Mobile. She is a born leader, a gifted storyteller, and a true strategist when it comes to defining a brand’s North Star through consumer-led initiatives designed to create intrigue, build advocacy, and drive profitability.

With 20 years of experience in helping brands tell their stories, Rachel began her career on the creative side developing original programming for ESPN, the Outdoor Channel, and Major League Soccer. She attributes this foundation to her ability to infuse strategic thinking with a deep understanding of compelling storytelling, ensuring that our clients’ messages resonate effectively across diverse audiences. Passionate about finding creative solutions to unique challenges, her philosophy is simple: Start with “YES” and always leave things better than you found them.

Kimberly Jones is the marketing director for Medium Giant, where she oversees marketing strategy, brand building, and audience engagement. With over 15 years of experience in live music, hospitality, and events, she has led significant projects such as the Texas Rangers World Series, Eclipse, and The Dallas Morning News. Kimberly brings curiosity and a relationship-driven approach to her work, focusing on long-term partnerships and empowering teams with purpose. A community-focused leader, she is dedicated to strategically elevating the Medium Giant brand while supporting the overall mission of the organization.