Giant Stories

In this episode, Lance sits down with John Kiker, president of Medium Giant, to discuss:

• How building content around tater tots and milkshakes laid an early foundation for Lance’s career journey
• Why it takes art and science to fuel storytelling
• The integral role and appeal of authenticity in marketing — and how nuance can be a game-changer
• Why playing it safe is clamping down on creativity
• The role of technology in our current world and how it has changed how we work — and create content

In this episode, Tracy sits down with John Kiker, president of Medium Giant, to discuss:

• How her time at The Gap, Sur la Table, and more shaped her perception of brand story — and its importance
• The specific qualities she looks for when she’s telling brand stories
• How she “keeps it real” at Bay Club
• Bay Club’s unique approach to connecting with members of all ages — and what other brands can learn from it
• How she sees storytelling evolving — why she actually hopes it slows down

In this episode, Joan shares with John Kiker, president of Medium Giant:

• How she parlayed her experience from highly palatable food at Frito-Lay to heavy-duty machinery at Caterpillar
• How Caterpillar’s brand story has built a name for itself in our culture — right down to actor Ryan Gosling’s cap in The Fall Guy
• Why a compelling “story arc” is essential for good brand storytelling
• Why it’s important to get employees excited about their company’s story — and how to do it
• Why homing in on humor and moments of joy can be a game changer in storytelling

In this episode, Katrice shares with John Kiker, president of Medium Giant:

• What makes a great story from the perspective of an editor
• How the multifaceted nature of storytelling formats can be used to meet people where they are
• The surprising correlation between journalism and advertising when it comes to storytelling
• Why it’s so important to bring light to stories that would otherwise go untold
• How journalistic storytelling is going to evolve over the next decade

In this episode, Justin sits down with John Kiker, president of Medium Giant, to share:

• The impact of a people-first approach and how it can bring underrepresented stories to life
• Why having diverse voices across every storytelling platform is important
• The elements that make for an attention-grabbing, authentic brand story
• Why outside-the-box thinking and taking risks are worth it
• How agency collaboration — in and out of the office — is a game changer

In this episode, Kim sits down with John Kiker, president of Medium Giant, to share:

• Why authenticity is fundamental to a brand story that has staying power
• Her “bite, snack, meal” approach to storytelling
• How micro moments and unthinkable realities can create extraordinary stories
• Her perspective for breaking through the clutter and noise
• Powerful takeaways from wishes granted