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Medium Giant receives 8 Hermes Creative Awards for creative and design excellence
We are thrilled to announce that Medium Giant has been recognized with not one, not two, but eight Hermes Creative Awards.
The Hermes Creative Awards is an international competition that celebrates the best in creative work across a wide range of categories, from print and digital to video and social media. To receive eight awards from such a prestigious program is a true honor, and we are proud to share this achievement with our clients and partners.
At Medium Giant, we approach creativity with teamwork and collaboration because the best ideas come from working together. This recognition is a testament to that philosophy.
Let’s take a closer look at our award-winning work and the collaborative process that made it all possible.
Platinum Awards
The Goodyear Cotton Bowl Classic
Category: Strategic Campaigns | Marketing | Integrated Marketing Materials
With its first game dating back to 1937, the Cotton Bowl is rich in history, and it deserves a brand that both honors that legacy and takes the Cotton Bowl into the future.
We focused our efforts on respecting and elevating the only “classic” bowl on and off the field. From yard lines to bloodlines, the Cotton Bowl reminds us of the value of experiencing the game of football together. Inspired by the Cotton Bowl trophy, our team came up with a graphic element called The Eternal Crossroad that represents the convergence of the many teams and fans who attend the event.
Our work establishes modern connections and prompts viewers to make their own mark on this ever-expanding, traditional event.
Read more about our work for Cotton Bowl.
Mood for Martin
Category: Strategic Campaigns | Marketing | 300c. Advertising Campaign
This campaign aspired to show people that no matter their mood, they’re “always in the mood for Martin.” The overall look and feel is mysterious and nostalgic, with tactile elements that seem as if they’ve fallen from a scrapbook — remnants from a previous family vacation or another world.
We used existing watercolor brand elements as a segue for this mixed-media, collage-style approach. Type nuggets reveal the coordinates of the beach destination while adding an additional layer of intrigue. This ethereal campaign inspires curiosity and leaves people wanting more.
Read more about our work for Martin County, Florida.
Medium Giant Tourism Book
Category: Print Media | Marketing Collateral/Branding | 29. Specialty Item
Medium Giant has many clients in the tourism industry. This coffee-table book inspires a sense of wanderlust while showcasing some of our favorite destination work.
Medium Giant
Category: Strategic Campaigns | Marketing | 304c. Company Branding
Medium Giant is a media and marketing company specializing in strategic, creative, and media services for ambitious brands willing to invest in growth.
In 2021, we revealed this new brand and name that celebrates our 175-year-plus history and our future.
“Medium” refers to the means, the mode, the message by which our communication is conveyed. It is the lifeblood of our organization. The “Giant” mindset keeps us focused on accelerated business growth for our clients.
Gold Awards
Moody Center
Category: Strategic Campaigns | Marketing | 303c. Integrated Marketing Materials
Austin is known for tacos, hipster vibes, and live music — with a lot of cool venues. So when a $375 million, state-of-the-art arena designed for music, sports, and other local events showed up on the scene, it needed to generate maximum excitement and main-stage presence.
To help this new concert venue stand out in the city known as the “Live Music Capital of the World,” we developed a visual identity for the center and a logo for the inaugural event, followed by print and digital ads, mural design, digital venue signage templates, social media templates, and print ads for Billboard and Pollstar magazines.
Read more about our work for Moody Center.
Acrisure Arena
Category: Strategic Campaigns | Marketing | 304c. Company Branding
Inspired by midcentury modern architecture (also referenced in the arena’s angular volumes), this concept is a visual evolution of the brand elements provided to us. We developed an abstract supergraphic capturing the built environment, the desert, and the Palm Springs aesthetic, which can be used in any application as a background or framing device. The use of impactful typography and vintage-inspired support graphics has a retro vibe that also feels fresh and contemporary.
In 60 days, we provided Acrisure with more than 50 creative deliverables, including brand standards, social media templates, backstage venue wall wraps, merchandise, event posters, OOH billboard campaign, in-arena signage, and more.
Signia Dynamic Videos
Category: Electronic Media | Social Media | Interactive Media | Video | 165. Marketing
Within a small project window, we created nearly 500 identical animated videos for distribution to Signia’s hearing care professional partners. Leveraging the established Signia brand language and incorporating the Signia paper airplane to guide the eye, we created a fast-flowing, highly legible, and stylish motion infographic with automated placement of dynamic typography, ensuring that each video was unique to its targeted audience.
Honorable Mention
Hampton Restaurant Week
Category: Strategic Campaigns | Marketing | 300c. Advertising Campaign
Hampton Restaurant Week is an annual event that offers dining specials at local restaurants in this area of Virginia.
For this concept, we looked to France and its renowned culinary scene, finding influence in the French mail parcel, or par avion (“airmail”). The par avion angle conveys both the variety of culinary offerings from all around the world and the exclusivity of the limited-time offerings.
Medium Giant receives 8 Hermes Creative Awards for creative and design excellence
We are thrilled to announce that Medium Giant has been recognized with not one, not two, but eight Hermes Creative Awards.
The Hermes Creative Awards is an international competition that celebrates the best in creative work across a wide range of categories, from print and digital to video and social media. To receive eight awards from such a prestigious program is a true honor, and we are proud to share this achievement with our clients and partners.
At Medium Giant, we approach creativity with teamwork and collaboration because the best ideas come from working together. This recognition is a testament to that philosophy.
Let’s take a closer look at our award-winning work and the collaborative process that made it all possible.
Platinum Awards
The Goodyear Cotton Bowl Classic
Category: Strategic Campaigns | Marketing | Integrated Marketing Materials
With its first game dating back to 1937, the Cotton Bowl is rich in history, and it deserves a brand that both honors that legacy and takes the Cotton Bowl into the future.
We focused our efforts on respecting and elevating the only “classic” bowl on and off the field. From yard lines to bloodlines, the Cotton Bowl reminds us of the value of experiencing the game of football together. Inspired by the Cotton Bowl trophy, our team came up with a graphic element called The Eternal Crossroad that represents the convergence of the many teams and fans who attend the event.
Our work establishes modern connections and prompts viewers to make their own mark on this ever-expanding, traditional event.
Read more about our work for Cotton Bowl.
Mood for Martin
Category: Strategic Campaigns | Marketing | 300c. Advertising Campaign
This campaign aspired to show people that no matter their mood, they’re “always in the mood for Martin.” The overall look and feel is mysterious and nostalgic, with tactile elements that seem as if they’ve fallen from a scrapbook — remnants from a previous family vacation or another world.
We used existing watercolor brand elements as a segue for this mixed-media, collage-style approach. Type nuggets reveal the coordinates of the beach destination while adding an additional layer of intrigue. This ethereal campaign inspires curiosity and leaves people wanting more.
Read more about our work for Martin County, Florida.
Medium Giant Tourism Book
Category: Print Media | Marketing Collateral/Branding | 29. Specialty Item
Medium Giant has many clients in the tourism industry. This coffee-table book inspires a sense of wanderlust while showcasing some of our favorite destination work.
Medium Giant
Category: Strategic Campaigns | Marketing | 304c. Company Branding
Medium Giant is a media and marketing company specializing in strategic, creative, and media services for ambitious brands willing to invest in growth.
In 2021, we revealed this new brand and name that celebrates our 175-year-plus history and our future.
“Medium” refers to the means, the mode, the message by which our communication is conveyed. It is the lifeblood of our organization. The “Giant” mindset keeps us focused on accelerated business growth for our clients.
Gold Awards
Moody Center
Category: Strategic Campaigns | Marketing | 303c. Integrated Marketing Materials
Austin is known for tacos, hipster vibes, and live music — with a lot of cool venues. So when a $375 million, state-of-the-art arena designed for music, sports, and other local events showed up on the scene, it needed to generate maximum excitement and main-stage presence.
To help this new concert venue stand out in the city known as the “Live Music Capital of the World,” we developed a visual identity for the center and a logo for the inaugural event, followed by print and digital ads, mural design, digital venue signage templates, social media templates, and print ads for Billboard and Pollstar magazines.
Read more about our work for Moody Center.
Acrisure Arena
Category: Strategic Campaigns | Marketing | 304c. Company Branding
Inspired by midcentury modern architecture (also referenced in the arena’s angular volumes), this concept is a visual evolution of the brand elements provided to us. We developed an abstract supergraphic capturing the built environment, the desert, and the Palm Springs aesthetic, which can be used in any application as a background or framing device. The use of impactful typography and vintage-inspired support graphics has a retro vibe that also feels fresh and contemporary.
In 60 days, we provided Acrisure with more than 50 creative deliverables, including brand standards, social media templates, backstage venue wall wraps, merchandise, event posters, OOH billboard campaign, in-arena signage, and more.
Signia Dynamic Videos
Category: Electronic Media | Social Media | Interactive Media | Video | 165. Marketing
Within a small project window, we created nearly 500 identical animated videos for distribution to Signia’s hearing care professional partners. Leveraging the established Signia brand language and incorporating the Signia paper airplane to guide the eye, we created a fast-flowing, highly legible, and stylish motion infographic with automated placement of dynamic typography, ensuring that each video was unique to its targeted audience.
Honorable Mention
Hampton Restaurant Week
Category: Strategic Campaigns | Marketing | 300c. Advertising Campaign
Hampton Restaurant Week is an annual event that offers dining specials at local restaurants in this area of Virginia.
For this concept, we looked to France and its renowned culinary scene, finding influence in the French mail parcel, or par avion (“airmail”). The par avion angle conveys both the variety of culinary offerings from all around the world and the exclusivity of the limited-time offerings.
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