How can we help you?

We want to hear from you. And it’s easy to reach us. Give us a shout at 844-886-2252, send us an email at hello@mediumgiant.co, visit our contact page, or fill out the form right here. You can expect a response within two business days.

Close

Home / Work / Goodyear Cotton Bowl Classic

Goodyear Cotton Bowl Classic

The Question

The Cotton Bowl is one of the most prestigious bowl games in all of college football. Dating back to 1937, the Cotton Bowl is rich in history and deserved social branding and a campaign that highlighted the nostalgia and legacy of the game.

How could we help the Goodyear Cotton Bowl Classic game maintain — and elevate — its status as one of the most highly anticipated college football games of the year?

The Answer

To evolve the branding for this special event, we focused our efforts on respecting and elevating the only “classic” bowl on and off the field. From yard lines to bloodlines and timelines, the Cotton Bowl celebrates, honors, and reminds us of the value of experiencing the game of football together. Football is a sport that unites us in the love of competition and acts as a cultural thread that ties us together.

The social strategy we built establishes modern connections and prompts viewers to make their own mark on this ever-expanding, traditional event, focusing on creating buzz around the game and engaging fans through interactive polls and games.

Goodyear Cotton Bowl Classic

The Question

The Cotton Bowl is one of the most prestigious bowl games in all of college football. Dating back to 1937, the Cotton Bowl is rich in history and deserved social branding and a campaign that highlighted the nostalgia and legacy of the game.

How could we help the Goodyear Cotton Bowl Classic game maintain — and elevate — its status as one of the most highly anticipated college football games of the year?

The Answer

To evolve the branding for this special event, we focused our efforts on respecting and elevating the only “classic” bowl on and off the field. From yard lines to bloodlines and timelines, the Cotton Bowl celebrates, honors, and reminds us of the value of experiencing the game of football together. Football is a sport that unites us in the love of competition and acts as a cultural thread that ties us together.

The social strategy we built establishes modern connections and prompts viewers to make their own mark on this ever-expanding, traditional event, focusing on creating buzz around the game and engaging fans through interactive polls and games.

Our Work in Pictures

The Outcome

Our team efforts paid off, resulting in a significant increase in cohesiveness within branding and engagement compared to previous years. The game was a huge success by historic standards, and the Goodyear Cotton Bowl team received positive feedback from both fans and board members who appreciated the added excitement and engagement through our digital marketing efforts. The Goodyear Cotton Bowl Classic game successfully maintained its status as one of the most highly anticipated college football games of the year, despite the challenges posed by the pandemic and the ever-changing college football landscape.

Results

impressions on Facebook, Instagram, LinkedIn, and TikTok

increase in total video views across all channels YoY

engagements across Facebook, Instagram, LinkedIn, and TikTok

increase in engagement across social channels YoY

video views

increase in video views YoY

In Our Client’s Words

“We brought Medium Giant on board to develop a new, innovative approach to our creative campaign, as well as our social media strategy and content. They have succeeded in building consistency across all our marketing platforms, from printed materials to digital interactive experiences. In doing so, they have taken our brand to new heights. Medium Giant stands out in their ability to properly navigate the current world of creative services. They bring an excellence to all facets of our partnership — largely in part to great leadership, communication, creativity, innovation, and organization.”

Michael Konradi, CMO, and Kelly Newell, VP of Creative and Guest Services

Cotton Bowl Athletic Association