The Cotton Bowl is one of the most prestigious bowl games in all of college football. Dating back to 1937, the Cotton Bowl is rich in history and deserved social branding and a campaign that highlighted the nostalgia and legacy of the game.
How could we help the Goodyear Cotton Bowl Classic game maintain — and elevate — its status as one of the most highly anticipated college football games of the year?
To evolve the branding for this special event, we focused our efforts on respecting and elevating the only “classic” bowl on and off the field. From yard lines to bloodlines and timelines, the Cotton Bowl celebrates, honors, and reminds us of the value of experiencing the game of football together. Football is a sport that unites us in the love of competition and acts as a cultural thread that ties us together.
The social strategy we built establishes modern connections and prompts viewers to make their own mark on this ever-expanding, traditional event, focusing on creating buzz around the game and engaging fans through interactive polls and games.
Our team efforts paid off, resulting in a significant increase in cohesiveness within branding and engagement compared to previous years. The game was a huge success by historic standards, and the Goodyear Cotton Bowl team received positive feedback from both fans and board members who appreciated the added excitement and engagement through our digital marketing efforts. The Goodyear Cotton Bowl Classic game successfully maintained its status as one of the most highly anticipated college football games of the year, despite the challenges posed by the pandemic and the ever-changing college football landscape.
Curious about what we can do for you?