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Ulster County Tourism

The Question

We were hired to help attract overnight visitors to this remote area of upstate New York known for its rugged beauty and its Dirty Dancing-era heyday. Amid the many communities in the Hudson River Valley, how could we help Ulster County distinguish itself in a powerful, authentic way?

The Answer

During our immersive brand research, we discovered that Ulster County is full of entrepreneurial people running bars, restaurants, shops, guide services, and more. They attract and cater to those who seek the new, the undiscovered, the authentic experience. That led us to “Seek for Yourself.”

We’ve been Ulster County’s agency of record since 2017, developing the brand identity and spreading the word to “Seek for Yourself” through sophisticated brand management and successful integrated marketing campaigns.

Ulster County Tourism

The Question

We were hired to help attract overnight visitors to this remote area of upstate New York known for its rugged beauty and its Dirty Dancing-era heyday. Amid the many communities in the Hudson River Valley, how could we help Ulster County distinguish itself in a powerful, authentic way?

The Answer

During our immersive brand research, we discovered that Ulster County is full of entrepreneurial people running bars, restaurants, shops, guide services, and more. They attract and cater to those who seek the new, the undiscovered, the authentic experience. That led us to “Seek for Yourself.”

We’ve been Ulster County’s agency of record since 2017, developing the brand identity and spreading the word to “Seek for Yourself” through sophisticated brand management and successful integrated marketing campaigns.


What We Did

Audience Intelligence
Brand Strategy
Campaign Creative
Media Planning
Paid Social
Content Marketing
Search Engine Optimization (SEO)
Conversion Rate Optimization (CRO)

The Outcome

Results continue to exceed expectations, thanks to having a strong brand and continuing to invest in building and maintaining momentum throughout multiple changes in Ulster County leadership, along with the uncertainties of a lingering pandemic. Ulster County achieved its 2021 revenue goal in Q3.

The Results

increase in tourist spending
increase in occupancy tax revenue

In Our Client’s Words

“This team immersed themselves in our community to build a truly authentic brand to represent us. It has been working incredibly well for us ever since. From successful broad-based advertising campaigns to COVID-focused campaigns, our county has reaped the benefits of their work.”
Rick Remsnyder, Director
Ulster County Tourism

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