We were hired to help attract overnight visitors to this remote area of upstate New York known for its rugged beauty and its Dirty Dancing-era heyday. Amid the many communities in the Hudson River Valley, how could we help Ulster County distinguish itself in a powerful, authentic way?
During our immersive brand research, we discovered that Ulster County is full of entrepreneurial people running bars, restaurants, shops, guide services, and more. They attract and cater to those who seek the new, the undiscovered, the authentic experience. That led us to “Seek for Yourself.”
We’ve been Ulster County’s agency of record since 2017, developing the brand identity and spreading the word to “Seek for Yourself” through sophisticated brand management and successful integrated marketing campaigns.
Results continue to exceed expectations, thanks to having a strong brand and continuing to invest in building and maintaining momentum throughout multiple changes in Ulster County leadership, along with the uncertainties of a lingering pandemic. Ulster County achieved its 2021 revenue goal in Q3.
Curious about what we can do for you?