Famous for The Dells, this region in Wisconsin wanted a distinctive identity that defined the county for prospective businesses, residents, and visitors. Could we help Sauk County strengthen economic development, tourism, and relationships with other local agencies?
We set out to unify the county through a single brand identity and design language. Through our immersion process, we discovered that the land drives the community and its way of life — and that same land becomes essential to the experiences of the people looking to escape, leading us to “Land Made.” From there we completed an identity system and got to work on our first campaign together.
Our brand work evolved into a new website (exploresaukcounty.com), which launched in March 2022, and a new integrated marketing campaign, “Seasons in Sauk County,” which launched in April. We are honored to now be Sauk County’s agency of record.
Curious about what we can do for you?