How can we help you?
We want to hear from you. And it’s easy to reach us. Give us a shout at 844-886-2252, send us an email at hello@mediumgiant.co, visit our contact page, or fill out the form right here. You can expect a response within two business days.
What are you looking for?
Online University
The Question
An online university was seeing a downward trend in applications and new student enrollment. Because they lacked accurate analytics and attribution, they couldn’t tell which tactics were working — and which weren’t. How could we help them reverse these trends?
The Answer
We started with a customer study to identify the university’s target audience. Armed with this information, we built content and paid media strategies more attuned to the needs and wants of prospective students, which helped refocus the university’s brand positioning.
As we fixed their analytics and reporting structure, we discovered where students were dropping out of the application process. Our conversion rate optimization (CRO) team reviewed, tested, and tweaked the user experience, leading to more application submissions. In addition, our search engine optimization (SEO) team made recommendations for technical and on-page improvements.
Online University
What We Did
The Results
The Outcome
During the course of a year, we helped the university stop the downward trend and surpass its goal — as well as the industry standard — for applications and new student enrollments.
Curious about what we can do for you?