Akin’s had lost significant market share to new competitors equipped with vast marketing resources and media reach. How could we revitalize this 80-year-old brand and reposition Akin’s Natural Foods as the natural source for wellness wisdom?
To revitalize the Akin’s brand, we developed a new brand identity and designed new exterior signage, in-store merchandising, and website. We even designed an in-store juice bar to fulfill the new brand promise made in our digital marketing campaigns. Our messaging encouraged shoppers to focus on feeling good, without the pressure to be perfect.
Eighty years strong and counting, Akin’s Natural Foods continues to thrive today as a source of natural goodness across a multistate footprint.
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