How can we create a unified brand that recognizes the unique communities that make up greater Iowa City?
In Iowa City, America’s first UNESCO City of Literature, curiosity is cultivated and thoughtfulness is a way of life. We wanted our work to not only reflect that, but also to provoke and promote it.
From the domain name to the brand identity and advertising, the system is designed to attract visitors who will appreciate Iowa City’s special blend of progressive thought, collegiate energy, and Midwestern values.
We helped this collegiate community build an authentic brand to attract overnight visitors all year long.
Curious about what we can do for you?