Close

How can we help you?

We want to hear from you. And it’s easy to reach us. Give us a shout at 844-886-2252, send us an email at hello@mediumgiant.co, visit our contact page, or fill out the form right here. You can expect a response within two business days.

Close

What are you looking for?

Power Forward With PSO

The Question

Through its Power Forward program, Public Service Company of Oklahoma promotes energy-efficiency efforts among its business and residential customers to reduce grid load. Could we help the long-established electric utility rebrand this crucial initiative?

The Answer

Based on extensive brand research — which included a statewide survey with more than 500 respondents and discovery groups with nearly 50 customers — we found that Oklahomans wanted to see a warmer, human side to the big utility. And that’s what sparked the Save the Watts campaign.

We developed the concept, designed the characters, wrote the scripts, produced the spots, designed the bus wraps, planned and bought the media, and coordinated all the elements of the marketing campaign to encourage energy savings and ultimately make PSO more approachable.

Power Forward With PSO

The Question

Through its Power Forward program, Public Service Company of Oklahoma promotes energy-efficiency efforts among its business and residential customers to reduce grid load. Could we help the long-established electric utility rebrand this crucial initiative?

The Answer

Based on extensive brand research — which included a statewide survey with more than 500 respondents and discovery groups with nearly 50 customers — we found that Oklahomans wanted to see a warmer, human side to the big utility. And that’s what sparked the Save the Watts campaign.

We developed the concept, designed the characters, wrote the scripts, produced the spots, designed the bus wraps, planned and bought the media, and coordinated all the elements of the marketing campaign to encourage energy savings and ultimately make PSO more approachable.


The Outcome

As the agency of record (AOR) for Power Forward With PSO, we continue that work to this day. Most recently, we redesigned and rebuilt the Power Forward website to better serve PSO commercial and residential customers, making it easier for them to discover money-saving tips and rebates that support the community’s energy-efficiency goals. The new website was unveiled in March 2022.

In Our Client’s Words

“The Medium Giant team is always extremely helpful and flexible when we need new creative to meet our strategic goals. Having a responsive team capable of quick turnarounds is very beneficial — especially when working in a fast-paced marketing environment.”
Alyssa Holmes, Senior Marketing Coordinator
Public Service Company of Oklahoma

Curious about what we can do for you?

More Like This