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Home / Work / McCurtain County Tourism Authority

McCurtain County Tourism Authority

The Question

Anchored by Beavers Bend State Park, this beautiful, mountainous area of southeastern Oklahoma was too much of a well-kept secret. Could we make it easier for visitors to know and love McCurtain County, attracting overnight visitors to its 800-plus cabins in the woods?

The Answer

We tackled the rebrand from the ground up, targeting select audiences in nearby Dallas-Fort Worth. We created and executed the brand’s identity and integrated media campaigns, developed photo and video libraries, and rebuilt the website from scratch, including a searchable database of properties.

McCurtain County Tourism Authority

The Question

Anchored by Beavers Bend State Park, this beautiful, mountainous area of southeastern Oklahoma was too much of a well-kept secret. Could we make it easier for visitors to know and love McCurtain County, attracting overnight visitors to its 800-plus cabins in the woods?

The Answer

We tackled the rebrand from the ground up, targeting select audiences in nearby Dallas-Fort Worth. We created and executed the brand’s identity and integrated media campaigns, developed photo and video libraries, and rebuilt the website from scratch, including a searchable database of properties.

What We Did

Audience Intelligence

Brand Strategy

Campaign Creative

Media Planning

Paid Social

Native Advertising

Content Marketing

Our Work in Pictures

Branding and creative for McCurtain County, Oklahoma

Mobile website for McCurtain County, Oklahoma

The Outcome

McCurtain County Tourism Authority entrusted us with the brand in 2013, spurring growth for years. In 2019, the county boasted more than 2,600 cabins and annual bed tax revenues of more than $1.3 million.

The Results

increase in bed tax revenues

spent by overnight visitors, 2013-2018

increase in overnight cabins

In Our Client’s Words

“Differentiation is key in our business. We believe we have a unique community, and we needed to find a group of creative thinkers who could quickly understand how to take our brand to the next level and allow us to compete regionally and nationally. The experience, passion, and creativity exerted on our account was exactly what our community needed.”

Charity O’Donnell, Executive Director

McCurtain County Tourism Authority