How can we help you?
Most agencies chase noise. We build brands that last.
By balancing reach with resonance, we create desire at scale. The result is work that performs because it connects.
Give us a shout by filling out the form.
You can expect a response within two business days.
What are you looking for?
International Leadership of Texas 2023 Case Study
The Opportunity
International Leadership of Texas needed to stand out among other top charter systems in the Dallas-Fort Worth and Houston areas. As a top charter school, ILTexas was challenged to increase student enrollment at underperforming campuses for the 2023-2024 school year. Could we help increase enrollment volume? Could we help showcase ILTexas as a top charter school where students are instilled with servant leadership and taught to put others before themselves?
The Strategy
ILTexas is a charter school network in Texas that emphasizes leadership development, international awareness, and multilingualism. It operates K-12 campuses and offers a rigorous curriculum to prepare students for college and global opportunities. Medium Giant’s multifunnel strategy utilized platforms like social media, search engines, display ads, radio, out-of-home ads, and other traditional formats to showcase ILTexas and its educational opportunities.
As its agency of record since 2022, Medium Giant has supported ILTexas with all of its marketing and advertising efforts.
The Results
Medium Giant helped navigate ILTexas brand visibility at recently opened campuses throughout Dallas-Fort Worth and Houston, while navigating low enrollment numbers at underperforming campuses for the 2023-2024 school year.
International Leadership of Texas 2023 Case Study
Curious about what we can do for you?