About Medium Giant

John Kiker is a multifaceted advertising and commerce marketing executive who focuses on developing talent, fostering culture, and growing business. He’s a proven leader, a trusted partner, a passionate teacher, and an unconventional thinker.

Mike is a seasoned digital marketing and tech leader with a solid track record of making things happen. With deep technical know-how and experience, he’s a natural problem solver, curious thinker, and inspiring team player. Mike has a knack for breaking down complex technical stuff into ideas that actually make sense — he’s known for often having the perfect analogy ready to go. His expertise spans everything from web and backend systems to MarTech and systems integration, making him a go-to person for bridging the gap between tech and business.

Paula has been innovating in the media space for more than two decades. She started her career at a direct response agency, so ROI is in her DNA. Her approach to media is deeply rooted in data and research to drive positive business outcomes. She relentlessly pushes for relevancy, staying ahead of trends and adopting emerging technology wherever possible. Paula’s vast work spans a variety of awareness and acquisition strategies across more than 30 B2C and B2B categories. At Medium Giant, she leads a team of integrated media strategists, digital analysts, and subject matter experts.

Mary brings 18 years of client leadership and team development experience at agencies including Leo Burnett, Tracy-Locke, and most recently, The Ricciardi Group. She has led the creation of integrated campaigns across traditional, digital, experiential, and retail mediums for brands including Coca-Cola, Diageo, Harman/JBL, Hormel Foods, T-Mobile, and FedEx Office. Mary is passionate about three things: driving strategic growth for clients, developing high- performing teams, and creating the kind of collaborative agency culture where everyone can do their best work.

With over 20 years of experience in the information technology, advertising, and marketing services industry, Milan has a proven track record of delivering strategic financial operations and planning, revenue recognition, cash flow forecasting, payroll, and variance analysis. He is a skilled and collaborative finance leader, who works with the executive team and cross-functional partners to provide financial insights, guidance, and solutions that drive positive change and results.

Lizzy has 15 years of experience building brands from CPG to B2B, leveraging consumer insights to define market positioning, develop product and service strategies, build messaging frameworks, and inform tactic-based digital executions. Having completed research moderator training, Lizzy is experienced in both leading and sourcing consumer studies, as well as analyzing messaging performance and creative resonance across a range of attribute trackers. Before joining Medium Giant, she served as agency director at the in-house agency of DISH, Sling, and Boost Mobile. She is a born leader, a gifted storyteller, and a true strategist when it comes to defining a brand’s North Star through consumer-led initiatives designed to create intrigue, build advocacy, and drive profitability.

Shawn has an infectious enthusiasm for building campaigns that are rooted in human emotion. A native Tulsan, Shawn spent eight years in Chicago working on award-winning brand campaigns for some of the world’s largest companies, including Heinz, Corona, Philip Morris, and Hallmark. By always striving to better understand people, their interests, and behavioral drivers, he’s able to create brand strategies that bring a great story to life.

Kimberly Jones is the marketing director for Medium Giant, where she oversees marketing strategy, brand building, and audience engagement. With over 15 years of experience in live music, hospitality, and events, she has led significant projects such as the Texas Rangers World Series, Eclipse, and The Dallas Morning News. Kimberly brings curiosity and a relationship-driven approach to her work, focusing on long-term partnerships and empowering teams with purpose. A community-focused leader, she is dedicated to strategically elevating the Medium Giant brand while supporting the overall mission of the organization.