The power of attraction vs. interruption.
People get bombarded daily — hourly! — with brand messages. (And the news can be a real bummer too.) So it’s no wonder we retreat to Instagram cat reels and TikTok cooking vids.
That said, we will pay attention when brands have something useful/insightful/smart/hilarious to say. If we get something out of what they put into the world, then a connection is made, a relationship established.
That’s the beauty of strategic content and, more broadly, inbound marketing. Whether you’re a B2B or B2C company, when you’re laser focused on the humans at the receiving end of your stuff, when you prioritize their needs and wants, they will opt in or seek you out — and perhaps one day reward you with a purchase.
Keep it up and they will too — not only by returning for more of whatever you sell, but also by becoming your brand evangelist. That’s the dream, anyway.
At Medium Giant, we like to help marketers like you realize the dream by earning the trust of your target audience and giving them what they want, even if it means not selling to them. Our inbound marketing specialists — in content strategy and development, search engine optimization (SEO), and user experience (UX) — band together to analyze your existing content stash and web presence, uncover what is and isn’t working, and strategize new ways for you to win — and win over — your next best customers.
We helped differentiate this place from other desirable Pacific Northwest destinations.
We helped Mingo Press introduce concierge-style service, focusing on the audience they know best: creative professionals.
We helped this popular retailer raise search visibility, connect with new audiences, and improve the user experience of an older ecommerce website.
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