How can we help you?
We want to hear from you. And it’s easy to reach us. Give us a shout at 844-886-2252, send us an email at hello@mediumgiant.co, visit our contact page, or fill out the form right here. You can expect a response within two business days.
What are you looking for?
FC Tulsa
The Question
Tulsa has a thriving soccer community, but its relationship with the legacy USL men’s soccer team, Tulsa Roughnecks FC, was rocky, hindered by ownership changes, periods of inactivity, and inconsistent performance. When the Craft brothers acquired the team in 2019, they knew they needed a fresh start.
How could we give this legacy soccer team a fresh start and help it gain new fans in its home city?
The Answer
Armed with a new identity, the organization turned to us for strategic recommendations on marketing and brand positioning. The mission was simple but ambitious: increase awareness and affinity for FC Tulsa, win new fans, and, ultimately, sell tickets.
We took a multipronged approach to raising awareness and building anticipation through guerrilla advertising tactics, public signage, and a robust merchandising rollout. Our creative approach focused on connecting the multicultural diversity of Tulsa with the universal language of soccer in a way that reflected FC Tulsa’s ethos of inclusivity and community engagement.
FC Tulsa
What We Did
Our Work in Pictures
The Outcome
Our work helped this team actually make a fresh start and, in 2020, turn around multiple years of falling attendance, even deep in the midst of the pandemic.
Curious about what we can do for you?