Direct Marketing

Eight out of 10 marketing managers report better results when adding direct mail to their digital marketing mix. In fact, response rates for direct mail are at their highest levels in a decade, prompting marketers to take notice.

The key to maximizing direct mail performance is a thorough understanding of specialized direct marketing techniques. That’s where Medium Giant comes in. Our data-driven solutions are built on the five strategic levers that determine direct mail success:

• Audience insights. Our robust analytics tools provide in-depth customer and prospect profiles, valuable market intel, and comprehensive results measurement.
• Messaging architecture. We help you identify barriers to conversion, overcome consumer inaction, and craft compelling messages designed to drive conversions.
• Omnichannel strategies. We’ll show you how to support direct mail across multiple channels in order to increase overall conversion rates and improve ROI.
• Best-practice creative. We apply direct response techniques that have been tested and retested over time. We’ll leverage that knowledge to help you maximize marketing performance.
• Variable testing. We can develop comprehensive testing strategies designed to increase response rates and decrease spend, improving ROI by as much as 100%.

Find out what eight out of 10 marketing managers already know: Direct mail works.