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2025 Giant Trends in Travel
The 2025 Giant Trends report points to a dramatic shift in consumer behavior toward leisure travel — behavior that could forever change destination marketing as we know it.
To convert this new leisure traveler, brand storytellers must be prepared to address new consumer behaviors, new priorities, and a changing decision-making process.
Medium Giant’s “Giant Trends” report analyzes consumer behavior through the eyes of a storyteller. We believe that Giant Trends can help DMOs build the type of brand stories they need to thrive in the new travel reality. Included in the report are:
- Four trend trajectories that unite 30-plus disparate travel trends
- Four giant trends to guide brand storytellers
- Four storytelling opportunities to engage audiences
Download the Report
We help travel brands tell unforgettable stories that connect with tourists, travelers, and economic development stakeholders alike.
To create this report, we monitored the latest shifts in travel behavior and destination marketing. By identifying emerging patterns and themes, we’ve gathered the narrative insights tourism brands need to reach their audiences, inspire action, and drive results.
Fill out the request form to access the report now.
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Let’s Start a Conversation
Most agencies chase noise. We build brands that last.
By balancing reach with resonance, we create desire at scale. The result is work that performs because it connects.
Give us a shout by filling out the form.
You can expect a response within two business days.