2026 Giant Trends in Education
There’s a crisis of confidence in K-12 education. Parents, teachers, and students are reevaluating school through the lens of their own values — and education has become a deeply polarizing topic.
Medium Giant examined national trends in K-12 education, analyzing each trend through a storytelling lens to identify how education brands can connect with audiences, craft meaningful narratives, and attract families to their educational institutions.
This report illuminates:
- Four Giant Trends to guide brand storytellers
- Four storytelling opportunities to engage audiences
