Giant Trends in Sports Marketing
Sports no longer live only on the field or court. Culture and community determine how fans decide to engage with athletes, teams, and brands in an always-on sports world.
Medium Giant explored how shifts in fandom culture, fan participation, and athlete influence are redefining what sports marketing looks like today.
This report outlines:
- Four Giant Trends impacting sports marketing strategies
- Four storytelling imperatives to guide sports marketers