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2025-26 Giant Trends in K-12 Education

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There’s a crisis of confidence in K-12 education. Parents, teachers, and students are reevaluating school through the lens of their own values — and education has become a deeply polarizing topic.

Medium Giant examined national trends in K-12 education, analyzing each trend through a storytelling lens to identify how education brands can connect with audiences, craft meaningful narratives, and attract families to their educational institutions. 

This report illuminates:

  • Four Giant Trends to guide brand storytellers
  • Four storytelling opportunities to engage audiences

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We grow education brands through powerful storytelling that resonates with teachers, parents, and students.

Education brands can use these trends as a framework to craft impactful stories that attract, engage, and ultimately convert the target audience.

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Most agencies chase noise. We build brands that last.

By balancing reach with resonance, we create desire at scale. The result is work that performs because it connects.

Give us a shout by filling out the form.
You can expect a response within two business days.