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2025-26 Giant Trends in K-12 Education

There’s a crisis of confidence in K-12 education. Parents, teachers, and students are reevaluating school through the lens of their own values —  and education has become a deeply polarizing topic.

Medium Giant examined national trends in K-12 education, analyzing each trend through a storytelling lens to identify how education brands can connect with audiences, craft meaningful narratives, and attract families to their educational institutions. 

This report illuminates:

  • Four Giant Trends to guide brand storytellers
  • Four storytelling opportunities to engage audiences


Find Giant Trends, Tell Giant Stories

We grow education brands through powerful storytelling that resonates in the hearts and minds of teachers, parents, and students.

Education brands can use these trends as a framework to craft impactful stories that attract, engage, and ultimately convert the target audience.

Fill out the request form to access the report now.


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About Medium Giant

Our parent organization is The Dallas Morning News, an iconic institution with a 140-year history of telling stories that help people make sense of the world. Storytelling is in our DNA. We know how to invite people into a powerful narrative and enrich their brand experience with stories that stick in their hearts and minds.

Over the years, Medium Giant has amassed a diverse portfolio of clients spanning the country, from bustling urban centers to quaint rural communities. We’ve earned a reputation for strategic thinking, creative vision, and unwavering commitment to client satisfaction and growth.

Our stories create emotional connections that drive action. We do that through our brand strategy, creative, media choices, and website user CX. Everything we do is designed to help destinations tell a better brand story.