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In today’s fast-paced modern economy, workers are focused on jobs that offer career growth and development. At the same time, companies are focused on improving production and efficiency while also increasing employee satisfaction and retention. The key to achieving all of these goals? Implementing a successful learning and development (L&D) strategy. We sat down with […]

“We do analytics.”  Companies say this all the time. But what they mean by “analytics” is not what we mean.  Every company gathers data (hopefully), but not every company acts on that data to optimize its advertising as well as it could. In fact, marketing analytics are only influencing 53% of decisions, according to Gartner. […]

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Google Analytics 4 (GA4) is a radical shift in reporting. But making the shift doesn’t have to be scary.  This change is a perfect opportunity to start fresh for your brand. The GA4 platform update is a new starting point for all marketers to ask the hard questions, dive into their business objectives, and take […]

The internet overwhelms consumers with information, so your digital strategy has to work harder than ever to get results. Tactile marketing such as direct mail can relay your message without all the online noise, taking your digital strategy to the next level. Combining tactile and digital marketing tactics is a proven method for delivering a […]

Many B2B companies don’t do marketing.  The marketing departments at these companies often find themselves in a sales support role — driving leads, creating decks, crafting messaging. This is an important part of marketing, but it is focused mainly on the final phase of a customer’s journey.  Without creating demand for their company’s product or […]

What will the economy do in 2023? Depends on whom you ask.  Some predict a global recession that lasts into 2024. Others expect the economy to flirt with recession without actually crossing into it. Still others predict a moderate but protracted recession that extends far beyond the eight-month-long downturn of 2001. Who’s right? It’s anybody’s […]

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The consumerization of health care isn’t just a trend. It’s a revolution.  Not since the introduction of WebMD in 1996 has consumer-centric health care seen such rapid growth. Spurred by the pandemic, patients are taking control of their own health care, shopping for providers using retail barometers such as convenience, customer service, and pricing. For […]

Today’s fast-paced modern economy has made workers prioritize jobs that provide career growth and development opportunities. A successful learning and development (L&D) strategy is shown to: In part one of our conversation with learning and development specialist Brandon Handy, we talked about the ways it impacts an organization. Part two is how learning and development […]