Matching Intent to Drive Growth
Carter's Case Study
TAGS
Carter’s is a leading children’s apparel retailer with more than 1,200 locations nationwide, helping families find quality clothing, essentials, and products for every stage of childhood.
SERVICES
The Opportunity
Carter’s retail was facing year-over-year declines in organic visibility and revenue as Google pushed traditional results farther down the page. Their location data was inconsistent across 1,200+ stores, category navigation was outdated, and they lacked a content strategy that could meet high-intent shoppers in their search moments. The brand needed a connected approach to improve map pack visibility, rebuild organic performance, and create new customer entry points.
The Strategy
We activated an integrated Local SEO, Local Presence Management, UX, and content strategy to improve Carter’s visibility across search and maps, simplify product discovery, attract high-intent shoppers, and turn more digital interactions into measurable revenue.
Local Presence Management (LPM)
Loaded all 1,200+ locations into our LPM platform, cleaned and standardized store data, removed duplicate listings, and expanded citation coverage. This created a trusted local footprint and improved ranking in competitive map packs. We also built and scaled and managed location pages for every storefront nationwide.
Sitewide SEO & UX Improvements
Revamped category filtering and navigation to simplify product discovery and help shoppers move more easily from search to product consideration. Enhanced on-page SEO across priority categories and implemented technical improvements designed to strengthen visibility, improve the site experience, and lift conversion across the customer journey.
Content Program
Developed a lifestyle content hub built around practical shopping needs, life moments, and product education—designed to attract new audiences and strengthen brand affinity.
The Results
+30%
Lift in Organic Traffic
+30%
Increase in Conversion Rate
+61%
YoY Lift in SEO Ecommerce Sales
$25M
Revenue Driven by Organic Search
More Giant Work.
Forefront Dermatology
Professional Services
Sauk County, Wisconsin
Economic Development, Tourism & Travel
Carter’s
Multi-Location, Retail & E-Commerce
Contact
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