A U.S.-based bakery that ships pastries around the world wanted to raise awareness for its assortment of baked goods; drive more in-store and online traffic; and improve online conversions, because many customers were abandoning the cart before completing a purchase. How could we help the brand increase website traffic, in-store visits, and online sales?
We developed a content and SEO strategy around trending industry topics to increase search visibility and organic traffic. Then we built a content calendar and helped the bakery publish articles around these new topics.
To boost in-store foot traffic, we used our local presence management (LPM) platform. Following Google Business Profile best practices, we optimized all of the bakery’s storefront listings to capture customers’ attention while searching online.
After investigating the abandoned-cart issue, we added a guest checkout option that allowed new users to buy pastries without having to set up an account, as well as a value badge that read “Flat Rate Fresh Ship Guarantee” to instill consumer confidence.
With our help, the bakery continues to publish strategic content, resulting in thousands of new website sessions. Due to the success of the A/B test for shopping cart improvements, those updates became permanent and continue to drive online sales.
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