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Dallas Office

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“Our firm initially engaged Medium Giant in 2020 to assist with redesigning our website and client portal. As a law firm, working with a group that understood professional services was non-negotiable. We knew Medium Giant would help us stand out while staying true to our core values. We have since completed the initial project and continue to work with Medium Giant. Everyone is innovative, engaging, and excited to help us accomplish our goals. Medium Giant’s work speaks for itself, and their team is irreplaceable.”
Stephanie Torres, Brand Marketing Manager
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Tulsa

1643 S. Boston Ave.
Tulsa, OK 74119

Phone:
844-886-2252

Hours:
Monday-Friday
8:30 a.m.–5:30 p.m.

Medium Giant Tulsa Office

Dallas

1954 Commerce St.
Dallas, TX 75201

Phone:
844-886-2252

Hours:
Monday-Friday
8:30 a.m.–5:30 p.m.

Dallas Office

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Dallas Office
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Dallas Office
Medium Giant Dallas team

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Mike Halston

VP, Marketing Technologies + Collaborative Challenger

Mike is a seasoned digital marketing and tech leader with a solid track record of making things happen. With deep technical know-how and experience, he’s a natural problem solver, curious thinker, and inspiring team player. Mike has a knack for breaking down complex technical stuff into ideas that actually make sense—he’s known for often having the perfect analogy ready to go. His expertise spans everything from web and backend systems to MarTech and systems integration, making him a go-to person for bridging the gap between tech and business.

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Kimberly Jones

Marketing Director + Collaborative Challenger

Kimberly Jones is the marketing director for Medium Giant, where she oversees marketing strategy, brand building, and audience engagement. With over 15 years of experience in live music, hospitality, and events, she has led significant projects such as the Texas Rangers World Series, Eclipse, and The Dallas Morning News. Kimberly brings curiosity and a relationship-driven approach to her work, focusing on long-term partnerships and empowering teams with purpose. A community-focused leader, she is dedicated to strategically elevating the Medium Giant brand while supporting the overall mission of the organization.

Natalie Yancy

Chief Revenue Officer + Collaborative Challenger

As the Chief Revenue Officer of The Dallas Morning News, Natalie partners with Medium Giant President, John Kiker, to drive revenue growth across both The Dallas Morning News and Medium Giant. She also oversees advertising operations and strategic content, ensuring monetization beyond traditional ads to encompass other content brands.  Her career roles have included leading business development at the American City Business Journals, as well as at Newspapers First, representing publishers and digital properties nationwide to drive revenue across their respective portfolios.  Natalie is a performance-driven leader, with a proven record of driving diversified revenue growth. As a high integrity leader, she brings a collaborative challenger approach to not only ensure our strategic priorities are met, but to also provide best-in-class results for our clients.

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Milan Evans

VP of Financial Operations + People-First Futurist

With over 20 years of experience in the information technology, advertising, and marketing services industry, Milan has a proven track record of delivering strategic financial operations and planning, revenue recognition, cash flow forecasting, payroll, and variance analysis. He is a skilled and collaborative finance leader, who works with the executive team and cross-functional partners to provide financial insights, guidance, and solutions that drive positive change and results.

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Lizzy Bakhaus

VP, Strategy + People-First Futurist

Lizzy has 15 years of experience building brands from CPG to B2B, leveraging consumer insights to define market positioning, develop product and service strategies, build messaging frameworks and inform tactic-based digital executions. Having completed research moderator training, Lizzy is experienced in both leading and sourcing consumer studies, as well as analyzing messaging performance and creative resonance across a range of attribute trackers. Before joining Medium Giant, she served as agency director at the in-house agency of DISH, Sling, and Boost Mobile. She is a born leader, a gifted storyteller, and a true strategist when it comes to defining a brand’s North Star through consumer-led initiatives designed to create intrigue, build advocacy, and drive profitability.

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John Kiker

President + People-First Futurist

John Kiker is a multifaceted advertising and commerce marketing executive who focuses on developing talent, fostering culture, and growing business. He’s a proven leader, a trusted partner, a passionate teacher, and an unconventional thinker.

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Paula Serafino

VP, Integrated Media + Collaborative Challenger

Paula has been innovating in the media space for more than two decades. She started her career at a direct response agency, so ROI is in her DNA. Her approach to media is deeply rooted in data and research to drive positive business outcomes. She relentlessly pushes for relevancy, staying ahead of trends and adopting emerging technology wherever possible. Paula’s vast work spans a variety of awareness and acquisition strategies across more than 30 B2C and B2B categories. At Medium Giant, she leads a team of integrated media strategists, digital analysts, and subject matter experts.

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Shawn Kruggel

Executive Creative Director + Rebellious Explorer

Shawn has an infectious enthusiasm for building campaigns that are rooted in human emotion. A native Tulsan, Shawn spent eight years in Chicago working on award-winning brand campaigns for some of the world’s largest companies, including Heinz, Corona, Philip Morris, and Hallmark. By always striving to better understand people, their interests, and behavioral drivers, he’s able to create brand strategies that bring a great story to life.

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